FITFAC Ads Tool

What it is

FITFAC Ads Tool is built and used by FITFAC Co., Ltd. (บริษัท ฟิตแฟค จำกัด), the company behind FITFAC Muay Thai's eleven gyms in Bangkok. It is not a public app: only FITFAC staff use it, and customers and visitors to this website never sign in to it.

What it does

• Reads FITFAC's advertising reports: campaigns, keywords, the searches that showed our ads, costs, clicks and conversions. This lets our team see which ads bring people to our gyms.
• Manages FITFAC's own campaigns: it creates and changes our campaigns, ad groups, keywords, ads, negative keyword lists and conversion settings, and pauses or resumes them.
• Keeps this website's measurement tags in order: it compares the tags live in FITFAC's Google Tag Manager container with the configuration kept in our code, and publishes a new version when we change it.
• Keeps this website's Google Analytics set up correctly: it reads and changes the settings of FITFAC's Google Analytics property — which events count as key events, how long data is kept, which audiences log an event, the notes on its charts and the accounts linked to it.
• Reads FITFAC's Google Analytics reports: totals such as visits, where they came from, and which pages lead to a message or a booking, by country and language — for this website and for FITFAC's DTV visa website, dtvvisathailand.com. It reads aggregate reports only; it does not read or export any individual visitor's data.
• Reads how FITFAC's websites appear in Google Search: the searches they show up for, clicks, impressions and index status, from our Search Console properties for this website and dtvvisathailand.com, and submits their sitemaps.
• Looks after our branches' Google Business Profiles: reads how often each branch is found, called and asked for directions, reads reviews, keeps opening hours and contact details up to date, and replies to reviews.
• Reads FITFAC's own spreadsheets: lists the Google Sheets spreadsheets in FITFAC's Google account by name, owner and date, and opens one to read its figures. It only reads — it never changes, creates or deletes a file, and it does not open any file that is not a spreadsheet.
• Checks and logs its changes: a change can first be sent to Google as a dry run, or prepared without going live, and the changes the tool makes are logged with who made them and when.

How it connects to Google

A FITFAC staff member signs in with FITFAC's own Google account through Google's sign-in screen. The tool then uses the Google Ads API, the Tag Manager API, the Google Analytics Admin API, the Google Analytics Data API, the Search Console API, the Business Profile APIs, the Google Sheets API (read-only) and the Google Drive API (the list of spreadsheets, names and dates only) on what FITFAC owns — its Google Ads accounts, its Tag Manager container, the Google Analytics and Search Console properties of FITFAC's websites (this website and dtvvisathailand.com), its branches' Business Profiles and the spreadsheets our team keeps in FITFAC's Google account — and nothing else. It does not access any other Google account, or any other Google service such as Gmail, other Drive files or contacts.

Your data

How the tool accesses, uses, stores and shares Google user data is set out in section 11 of our Privacy Policy.